A few of us went out on Friday night, and I noted that T.G.I. Friday's must get some benefits from name recognition. There must be some people who go, gee I'm so glad it's Friday... let's go to Friday's. It's not like you have to pay someone to use a day of the week.
But I think they haven't taken it far enough. I think that as much as people are happy the work week is over, there's a huge untapped market from the stress during the work week. There's nothing like comfort food. In fact, I think they should start a new chain.
And I've got the perfect name for it.